About us
The South African celebrity magazine, made for South Africans
CluePax.com is a modern entertainment magazine covering celebrity culture, music, television, sport, fashion and lifestyle across South Africa. We bring the glamour and the energy of the country’s entertainment scene to your screen every day.
Our story
We believe South Africa’s entertainment scene deserves a publication as bright and diverse as the people who create it. Our editors follow amapiano stages, television sets, football pitches, rugby stadiums and fashion runways to tell the stories behind the names you know.
Alongside free daily coverage, our Premium membership offers exclusive interviews, insider reports and ad-free reading, priced fairly for South African readers.
See our servicesOur editorial standards
Celebrity news moves quickly. These principles keep our reporting fair, responsible and trustworthy.
Verified before published
We clearly separate confirmed reporting from speculation, attribute our sources and never present unverified allegations as fact.
Rooted in South Africa
Our stories reflect the country’s many cultures, languages and cities — from Soweto and Sandton to Durban and Cape Town.
Respect for privacy
We report on public lives and publicly documented milestones, and we handle reader data in line with POPIA.
Clearly labelled advertising
Sponsored content and advertisements are always marked, so you know exactly what you are reading.
Meet the editorial team
The people who find, check and tell the stories.
Thandi Mokoena
Editor-in-Chief
Sipho Dlamini
Entertainment Editor
Amina Jacobs
Photo Editor
Pravesh Naidoo
Digital Producer